On Tuesday, January 6th, Associate Professor Yanagida Shigaku 's second-year seminar in the Department Department of Business and Marketing Faculty of Commerce, held the final presentation on an industry-academia collaboration project with the Fukuoka Prefecture Chamber of Commerce and Industry Federation, which focuses on international business and regional revitalization.
The project is based on the theme of "Rediscovering the appeal from a young person's perspective" and is divided into four groups: "SNS promotion," "Product proposals for inbound tourists," "Product development utilizing local specialties," and "Collaboration with new companies." The group will consider new product plans and proposals as well as measures to increase awareness for "DOCORE" (located inside Hakata Marui), an antenna shop run by the association.
Each group conducted on-site surveys at stores and their own questionnaire surveys. Based on their analysis, at the report meeting, they proposed various plans to the association's stakeholders, including redesigning packaging to stimulate the purchasing desire of Gen Z, developing products for inbound tourists in collaboration with local stores, public relations strategies derived from social media operation data, and developing new products using Fukuoka's local specialties.
Jinta Okura (Kitakyushu High School), from the group that proposed updating the packaging for existing products, said, "Based on the comments at the interim presentation in October, we proposed brushing up the packaging design for existing products. In planning the project, we visited stores to research existing products and then held numerous discussions with other members to make use of the unique perspectives of students. This was the first time we were able to put into practice the SWOT analysis * and basic marketing knowledge that we had learned up until then into practice, making it a very educational project."
*A framework for analysis based on four axes: a company's strengths, weaknesses, opportunities, and threats.
[Faculty of Commerce]
